Being a self-employed small business owner is hard, and can feel isolating. Our to-do lists are never ending, we have to learn to be accountable to ourselves, and even though we know that it would benefit the health of our business: our efforts on social media are often one of the first things that we let suffer when we're stretched for time. And let's face it, when you're a self employed small business owner: you're almost always stretched for time.
The worst part is that when we are ready to start posting again, it's usually when we need to ask something of our audience; to buy a product, to subscribe to a mailing list, to share a new promotion, etc. We feed into a one way relationship that takes away from the very reason the person you're speaking to more than likely followed you in the first place: to connect with you, the person behind the product.
So, how do we break the cycle?
We create consistent content that engages our online audiences, and provide people with value before we ask anything of them. We build a community around our brand that is inclusive, and welcoming. We turn this behaviour into habit, and we grow our businesses online.
Welcome to Social Media Coaching for Small Businesses, the blog that will help you do all of this and more! Each entry will be full of tips and actionable steps. It is my hope that I can help you understand how social media can help you grow your businesses, and step by step, help you get closer to your social media business goals.
If you want to get a kick start on your socials, with a more tailored approach: I'm always available for 1-1 coaching sessions. Please check my availability and reach out if you have any questions.